The complexity of the biopharmaceutical marketplace requires customized and coordinated messaging across multiple channels.
As healthcare providers (HCPs) become increasingly inaccessible, a stand-alone field sales team isn’t always enough to drive your healthcare commercialization. To deal with the increasing complexity of today’s marketplace, many biopharmaceutical companies are considering a highly customized approach to sales messaging that coordinates delivery across multiple channels. One of the most important is an inside sales team.
PDI’s inside sales teams reach HCPs at both the time and channel they prefer, seamlessly integrating with field teams to ensure all customer needs are met.
PDI owns and manages a dedicated healthcare contact center. We offer inbound and outbound pharma sales services for more than 80 healthcare brands, and we perform more than 100,000 interactions per month. After over 20 years of operating a life science contact center, we have developed performance metrics that tie contact center activity directly to our client’s bottom line.
Key performance indicators for our healthcare clients include market share, reach and frequency, new prescriptions, total prescriptions, and return on investment.
We also track several “influencer” key performance indicators. These are daily and/or weekly indicators that give insights to overall performance, such as call duration, number of calls, call frequency, and number of completed calls. To complement other messaging channels, our inside sales teams embrace a unified, multichannel approach that integrates seamlessly with in-person interactions by field sales teams, field customer service teams, and/or field clinical teams.
We provide this multichannel integration with teams staffed by PDI, but also with our client’s own field teams.
PDI’s inside sales teams offer healthcare communications with up to 24/7 staffing through a variety of channels:
- Live video
- Web-integrated services (click-to-chat, click-to-email, click-to-call)