Clinical health educators (CHEs) support key stakeholders by delivering critical nonpromotional healthcare communications.
Clinical health educators have a key function within healthcare communication and clinical/medical affairs. They provide essential services to healthcare professionals, patients, and caregivers, including education, lifestyle interventions, and adherence support, as well as implementing Risk Evaluation and Mitigation Strategies (REMS). Because their interactions with stakeholders are nonpromotional, CHEs can be deployed either pre- or post-launch.
PDI’s clinical health educators meet a wide range of patient and provider needs.
At PDI, we have played a prominent role developing and deploying clinical health educators (CHEs). Our CHEs are credentialed life sciences professionals who provide nonpromotional education to key healthcare system stakeholders.
Most of our CHEs specialize in a specific disease or therapeutic area, like diabetes, multiple sclerosis, or heart disease. While many CHEs are nurses, other specialists like diabetes educators, nutritionists, or physical therapists could also serve in the CHE role, depending upon the educational needs. In fact, the specific credentials required for any CHE role are determined, in part, by the requirements of the disease state being supported.
Our manufacturer-sponsored CHEs have traditionally supported healthcare providers and patients who are using higher-cost specialty products that involve complicated regimens for mixing or self-injection and/or have significant adverse events issues. In this traditional model, companies typically deploy a critical mass of full-time, field-based CHEs who meet with stakeholders in person.
The traditional model of specialty-product, full-time, field-based CHE remains fully viable and widely used. However, PDI goes beyond the traditional model by introducing novel service-delivery options that have the potential to expand the CHE role and practice. Examples of CHEs in nontraditional functions include those in support of nonspecialty products, those working flex-time schedules, and inside CHEs.
No matter how our CHEs are employed, they always seek to accomplish one or more of these primary goals:
- Peer-to-peer education of healthcare providers
- Patient and caregiver education on disease state and therapy
- Advocacy group education
- Adherence and persistency support
- Participation in Risk Evaluation and Mitigation Strategy (REMS) and safety programs