White Papers

PDI has documented its strategic thinking on key healthcare commercialization topics in a series of white papers.

The healthcare industry is continually evolving and presenting new and different commercialization challenges. Our white papers outline PDI’s strategic thinking on key healthcare commercialization topics.

The New Healthcare:  Marketing to a Segment of One
White Paper

The New Healthcare: Marketing to a Segment of One

Technological advancements and shifts in the healthcare delivery model are pushing us toward a health economy in which pharma marketers increasingly focus their efforts on each...

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Orchestrated Customer Engagement
White Paper

Orchestrated Customer Engagement

Orchestrated Customer Engagement (OCE) is the next generation of sales, marketing, and technology beyond multichannel marketing and omnichannel marketing. Its goal is to improve...

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