As of January, 31, 2019 PDI is no longer a Publicis Health/Publicis Groupe company. Look for all our new branding soon!

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White Papers

PDI has documented its strategic thinking on key healthcare commercialization topics in a series of white papers.

The healthcare industry is continually evolving and presenting new and different commercialization challenges. Our white papers outline PDI’s strategic thinking on key healthcare commercialization topics.


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Understanding biologics prescribers
White Paper

Understanding biologics prescribers


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Understanding Oncologists: A Detailed Examination of Practice Pressures and Desired Interaction with Pharma Manufacturers
White Paper

Understanding Oncologists: A Detailed Examination of Practice Pressures and Desired Interaction with Pharma Manufacturers


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The New Healthcare:  Marketing to a Segment of One
White Paper

The New Healthcare: Marketing to a Segment of One

Technological advancements and shifts in the healthcare delivery model are pushing us toward a health economy in which pharma marketers increasingly focus their efforts on each...

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