Articles

PDI's insights and leadership in healthcare commercialization are reflected in a series of print articles.

PDI’s achievements and sustained leadership in healthcare commercialization have given us the opportunity to contribute our insights on the changing landscape of pharmaceutical marketing in articles published in leading healthcare industry journals.

2015 PharmaVoice 100: Michelle Keefe — Leading with Purpose and Sincerity
Print Articles

2015 PharmaVoice 100: Michelle Keefe — Leading with Purpose and Sincerity

Publicis Touchpoint Solutions President and CEO Michelle Keefe has been honored in the 2015 PharmaVoice 100. Michelle’s goal is to continue driving double-digit business growth...

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2015 PM360 ELITE: Michelle Keefe — Lifting Companies to New Levels
Print Articles

2015 PM360 ELITE: Michelle Keefe — Lifting Companies to New Levels

Michelle Keefe was named President and CEO of Publicis Touchpoint Solutions in January 2015. During her previous role as COO, Michelle Keefe played an integral part in leading the...

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Celebrating Innovation — Publicis Touchpoint Provides Options for Smaller Companies
Print Articles

Celebrating Innovation — Publicis Touchpoint Provides Options for Smaller Companies

Smaller or emerging life-sciences companies, while not prepared for an in-house salesforce, may want some ownership of the sales team. Publicis Touchpoint Solutions’ Commercial...

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Where Have All the Sales Reps Gone?
Print Articles

Where Have All the Sales Reps Gone?

The end of the pharmaceutical sales representative has been greatly exaggerated, but the role of sales representatives is changing in big ways. Touchpoint Solutions’ President...

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