Resources

The PDI executive team has amassed a large body of expertise in healthcare commercialization that we bring to every client interaction

Our insights into the process of healthcare commercialization and the evolution of the healthcare market are documented in our extensive collection of byline articles and capability sheets. We have many resources available to you:

Field Sales Teams
Capability Sheets

Field Sales Teams

Touchpoint custom-builds every field promotional team to meet the exact needs of the client brand, while offering the flexibility to quickly adjust to changing business needs. Our...

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Flextime Field Sales Teams
Capability Sheets

Flextime Field Sales Teams

Touchpoint is the industry leader in building and managing flextime teams. The teams are composed of experienced professionals who often have existing physician relationships but...

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Customer Service Field Teams
Capability Sheets

Customer Service Field Teams

Customer service field teams don’t sell, but instead provide valuable customer service, including delivering samples, copay assistance information, and patient education...

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Contact Center Teams
Capability Sheets

Contact Center Teams

Touchpoint owns and manages a 100% healthcare focused contact center that allows us to strengthen the dialogue between your brand and customers. We can deliver your messaging...

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CustomPoint Recruiting
Capability Sheets

CustomPoint Recruiting

CustomPoint Recruiting hires thousands of professionals every year for health and life science companies of all sizes, across a wide spectrum of therapeutic classes, and for...

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The New Healthcare:  Marketing to a Segment of One
White Paper

The New Healthcare: Marketing to a Segment of One

Technological advancements and shifts in the healthcare delivery model are pushing us toward a health economy in which pharma marketers increasingly focus their efforts on each...

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Orchestrated Customer Engagement
White Paper

Orchestrated Customer Engagement

Orchestrated Customer Engagement (OCE) is the next generation of sales, marketing, and technology beyond multichannel marketing and omnichannel marketing. Its goal is to improve...

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Clinical Communications
Capability Sheets

Clinical Communications

Clinical teams play an important role in healthcare commercialization. Our medical science liaisons hold doctoral level degrees and specialize in engaging clinical thought leaders...

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2015 PharmaVoice 100: Michelle Keefe — Leading with Purpose and Sincerity
Print Articles

2015 PharmaVoice 100: Michelle Keefe — Leading with Purpose and Sincerity

Publicis Touchpoint Solutions President and CEO Michelle Keefe has been honored in the 2015 PharmaVoice 100. Michelle’s goal is to continue driving double-digit business growth...

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2015 PM360 ELITE: Michelle Keefe — Lifting Companies to New Levels
Print Articles

2015 PM360 ELITE: Michelle Keefe — Lifting Companies to New Levels

Michelle Keefe was named President and CEO of Publicis Touchpoint Solutions in January 2015. During her previous role as COO, Michelle Keefe played an integral part in leading the...

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