Pharmaceutical Sales Strategies for Pain Management

Pain management means striking a delicate balance between effectively controlling pain and preventing opioid abuse and diversion.

Chronic pain is a growing public health concern. An increasing need for pain management leads to increased opioid prescribing, which in turn triggers increased opioid abuse and drug diversion. Moreover, the health system is not designed to balance the needs of large numbers of patients with chronic pain against the public safety concern of abuse prevention. Consequently, preventing opiate abuse and diversion may risk denying patients medically necessary pain relief. The situation is complicated even further when patients with chronic pain develop tolerance to their opioid medications, or when patients with incomplete pain control start showing drug-seeking behaviors that closely resemble those seen in opioid abusers. Finally, media coverage of increasing opioid prescribing and abuse is placing even greater pressure on physicians who care for patients with chronic pain.

At PDI, we offer sales and clinical support that helps your customers walk the tightrope between effective pain treatment and abuse prevention.

PDI can assist you in increasing the quality of care for patients with chronic pain. Our field-based medical sales representatives as well as our inside medical sales representatives who work through our dedicated healthcare contact center are ready to implement pharmaceutical sales strategies that enable you and your customers to balance the competing challenges of pain management and the prevention of opioid diversion and abuse. Our clinical health educators (CHEs) provide expert education for patients and staff on issues surrounding pain control, tolerance, medication side effects, as well as issues surrounding abuse and diversion of pain medications.

Pain specialists and family physicians who manage patients with chronic pain can benefit from assistance in some key areas:

  • Developing individualized treatment plans that consider the patient’s potential risks and benefits, side effects, and functional status
  • Managing opioid side effects, including tolerance and constipation
  • Developing treatment for opioid-abusing patients who suffer from comorbid chronic pain and inflammation
  • Caring for patients with chronic pain who are opioid dependent
  • Learning rational approaches for the assessment, treatment, and referral of patients with chronic pain

Learn how we can help make a difference to patients with chronic pain

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