Clinical immunology is a diverse and rapidly evolving field. While new treatments are becoming available, challenges with treatment adherence, patient quality of life, and reimbursement remain.
Immunology is characterized by rapidly expanding treatment options, and physicians are challenged to keep pace with advances in drug development. Immunologists manage patients suffering from autoimmune disorders such as myasthenia gravis and lupus erythematosus, those receiving organ transplants whose immune response to the transplant must be managed, and patients with AIDS. Each of these diverse groups presents specific challenges.
Managing immunosuppression challenges means that immunologists must balance preventing transplant rejection with guarding against adverse events, promoting treatment adherence, and optimizing the patient’s quality of life. Many patients with AIDS are still diagnosed too late, and they can present with multiple comorbidities that compromise the continuity of care. Finally, the greatest single practice gap in immunology today is the under-diagnosis of food allergies and allergic rhinitis in primary practice. In addition to purely medical challenges, immunologic practices are frequently under pressure due to changes in reimbursement and the associated administrative burdens.
At PDI, we can help your immunology customers provide high-quality care in a challenging environment.
Pharmaceutical sales strategies in immunology are frequently driven by the need for physician education. To meet this need, our medical science liaisons (MSLs) provide in-depth scientific education to immunologists on emerging treatments. We can start the scientific dialogue on specific disease states with key opinion leaders even before a product is launched. Our field-based and inside medical sales representatives, are qualified to provide prescriber education and can act as a valuable business resource for immunologists, while our dedicated healthcare contact center can act as a further resource for on-demand information. Finally, our clinical health educators (CHEs) are experts at providing patient education on remaining adherent to immunologic treatments, side effect management, and quality-of-life issues.
Assistance in the following areas will be helpful to address the unmet needs in immunology:
- Physician education on safety and efficacy of emerging treatments for autoimmune disorders and immune suppression
- Assistance in streamlining administrative processes
- Support by representatives who can assist with reimbursement issues
- Education of primary care providers on recognizing food allergies