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Pharmaceutical Sales Strategies for ADHD Care

ADHD remains underdiagnosed and undertreated in girls, children from low-income families, and adults who were not diagnosed as children.

One of the key problems in today’s ADHD care environment stems from the national shortage of specialized mental healthcare providers. Due to this shortage, the diagnosis and management of both pediatric and adult patients with ADHD is increasingly in the hands of primary care providers. To meet the increasing challenge of ADHD care, both mental health professionals and primary care providers must be comfortable screening, assessing, and managing both pediatric and adult ADHD.

In pediatric patients, the challenge is to overcome a gender and socioeconomic bias in diagnosing that causes ADHD to be underdiagnosed and undertreated in girls and children of low-income families. Care for pediatric ADHD patients also requires managing the complex decision-making processes that involve patients, parents, and teachers. Adults with ADHD have frequently not been diagnosed as children. Their symptoms are unspecific and frequently masked by comorbid diseases, which causes the diagnosis of ADHD to be missed. Nevertheless, adults with ADHD are at increased risk for accidents, substance abuse and other undesirable outcomes. The management of both patient groups is complicated by low medication adherence.

PDI stands ready to assist you in equipping physicians to effectively care for ADHD patients.

To help you equip healthcare professionals (HCPs) for this increasingly important challenge, PDI provides customized pharmaceutical sales strategies through our field based and inside medical sales representatives , as well as patient and caregiver education to optimize adherence and treatment success via clinical health educators (CHEs).

PDI can help you assist HCPs with assessing and managing their patients with adult and pediatric ADHD by providing:

  • Education on adult ADHD, specifically addressing screening, symptom recognition and appropriate assessment HD
  • Education targeted to proper diagnosis of girls and children from low-income families
  • Education on ways to address family beliefs and attitudes towards ADHD treatment and shared decision making between patients and parents. This education will assist clinicians to overcome low treatment adherence in patients with pediatric ADHD
  • Education about how to manage titration and dose changes of ADHD medications with weekly follow-up

Learn how we can assist family physicians and mental healthcare providers keep pace with the changing paradigms of ADHD care

Contact Us Now